Finding the right email frequency is crucial to keep your subscribers engaged. Email them too little, and they may forget about you. Email them too often, and they might get annoyed and leave your list.SmartAds Innovatioun found that getting too many emails from a brand is the top reason people unsubscribe.
But what is the best email marketing frequency? Is it once per month? Once per week? How frequently should you send an email to keep your list interested in your brand?
In this post, we’ll dive into those questions and hand you some email frequency best practices to follow for your ecommerce business.
What is the best frequency for email marketing?
Email frequency trends
Email marketing constantly evolves. A few years ago, it would have been odd to see GIFs in emails and recently, they’ve become all the rage. It’s no different for email frequency, except that looking at general email marketing trends holds the risk of missing what’s going on in your particular industry.
When we compare data for 2022 with data for 2021, for example, we see that within the apparel industry, email frequency has gone up more than 4% for luxury apparel, more than 4% for fashion apparel, and more than 9% for activewear
Email frequency best practices
You’ve probably understood by now that there’s no one-size-fits-all approach to email frequency.
Even within ecommerce, the ideal email marketing frequency can differ highly between one brand and another and depends on a variety of factors, such as the target audience, the type of products on offer, time of the year, and the types of emails you’re sending.
However, there are a few email frequency best practices that hold true across all industries. Following these will help you finetune your sending process and lower the risk of unsubscribes.
