Digital marketing is an ever-evolving field that has a profound impact on the success of businesses. As technology advances, so does the way businesses reach and engage with their customers and prospects. With that in mind, it is important for marketers to stay current with the latest digital marketing statistics, as they will shape the future of business.
1. Digital Marketing’s Growing Influence
Digital marketing is becoming increasingly popular as businesses recognize its potential to create more effective marketing campaigns and reach larger audiences. According to Statista, global digital advertising spending is projected to reach $335.5 billion by the end of 2020. This is a 10.5 percent increase from 2019, demonstrating the continued growth of digital marketing. Additionally, a survey by We Are Social found that digital marketing budget allocations, on average, make up 36 percent of total marketing budgets, showing how important digital campaigns are becoming.
2. Increasing Usage of Mobile Devices
Mobile devices are increasingly becoming the go-to for consumers when searching for products and services. In fact, research from Statista found that, in 2019, 52.2 percent of all website traffic worldwide came from mobile devices. This is a drastic increase from the 38.9 percent of website traffic from mobile devices in 2016. With this data in mind, it is essential for businesses to optimize their websites and marketing campaigns for mobile devices in order to reach consumers.
3. Emergence of New Social Platforms
Social media is a powerful tool for businesses to connect with customers and build relationships. According to research by Hootsuite, 68 percent of U.S. adults are active on social media, making it a crucial channel for businesses to tap into. While traditional social media platforms like Facebook and Instagram remain popular, new platforms such as TikTok and Twitch are becoming increasingly popular with users. Businesses should familiarize themselves with new social platforms and look for ways to effectively use them for marketing.
4. Rise of Visual Content
Visual content is becoming an essential element of any successful digital marketing campaign. Research from Statista found that images and videos are the most popular type of content produced by businesses, with 83 percent of companies using visuals for marketing. Additionally, HubSpot found that content with visual elements is 40 times more likely to be shared on social media than content without visuals. With this data in mind, businesses should prioritize the use of visuals in their campaigns to reach more customers.
5. Consumer Personalization Expectations
Consumers expect personalization when they interact with brands. According to a survey by Epsilon, 80 percent of consumers are more likely to do business with a company if it offers personalized experiences. Additionally, Salesforce found that 63 percent of consumers expect personalized offers and recommendations from brands. With this data in mind, businesses should strive to provide personalized experiences to their customers.
6. Growing Popularity of Video Marketing
Video marketing is quickly becoming one of the most popular forms of digital marketing. According to a survey by Wyzowl, 85 percent of businesses are currently using video as a marketing tool, and 93 percent of businesses believe that video is a key element of their marketing strategy. Furthermore, Wyzowl found that 81 percent of businesses said that video has increased their website traffic. With this data in mind, businesses should consider the use of video in their campaigns.
7. Increased Focus on Analytics
Data-driven marketing is becoming increasingly important for successful digital campaigns. According to a survey by eMarketer, 77 percent of marketers said that they use analytics to measure the success of their campaigns. Additionally, Salesforce research found that 79 percent of marketers said that data-driven insights have helped them improve their campaigns. With this data in mind, businesses should prioritize the use of analytics to measure and improve their campaigns.
8. Expansion of Automation Tools
Automation is becoming an important tool for businesses to streamline their digital marketing processes. According to research from Statista, the global marketing automation software market is projected to reach $25.1 billion by 2023, an increase of 9.7% from 2019. Additionally, a survey by Ascend2 found that 67 percent of marketers are using automation tools to manage their campaigns. With this data in mind, businesses should consider leveraging automation tools to improve efficiency and optimize their campaigns.
9. Growing Need for Real-Time Communication
Real-time communication is becoming increasingly important for businesses to engage with their customers. According to research by Twilio, 79 percent of consumers believe that the ability to communicate with a business in real-time is important. Furthermore, a survey by AWS found that 55 percent of customers said that they are more likely to purchase from a company if they can communicate with them in real-time. With this data in mind, businesses should prioritize the use of real-time communication channels to reach customers.
10. Impact of AI on Digital Marketing
AI is quickly becoming a powerful tool for digital marketing. According to research from Salesforce, 79 percent of marketers said that AI has helped them better understand their customers, and 62 percent said that it has enabled them to deliver more personalized experiences. Additionally, a survey by Forrester found that 45 percent of marketers believe that AI-powered recommendations have improved the customer experience. With this data in mind, businesses should consider leveraging AI to improve their campaigns.
